Background
I participated in the "Teachify One" product design contest, a real-life business case challenge, which presented an excellent opportunity to apply my design skills within a simulated real-world environment. The "Teachify One" platform supports content creators by providing an all-in-one solution that simplifies sharing knowledge, selling online courses, operating a membership system, and hosting live events. This setup allows creators to efficiently manage their content and community, fostering growth and engagement.
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The problem
- Customer service issues remain unresolved
- Product decisions take a long time
- Payment system: Subject to numerous restrictions under Taiwanese regulations
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The goal
- Increase registration numbers
- Boost file upload volume
- Enhance digital file transaction volume
The Solution
Summary
Teachify One is a graphic and video application designed for beginners, combining the elements of a "platform," "tools," and "community." It aims to enhance creators' productivity and provides unlimited possibilities for them to explore and develop their creations.
Product Strategy - 4Ps
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1Product - Community Tools for Creators
Over 1000 free templates with AI functionality that helps creators complete content in just a few seconds. It also offers an opportunity for creators to monetize their knowledge and sell it on the platform, generating passive income.
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2Price - Free Registration and Use
The platform adopts a low-commission sales model, enabling creators to earn more when selling their content.
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3Place- Global Online Platform
A global creative community that allows creators to interact, collaborate, and sell content without geographical limitations.
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4Promotion - Contests and Creator Events
Offering special promotions, hosting contests, or providing free trials are effective ways to attract creators.
Project Overview
The issue that TeachifyOne wants to solve
How can we help creators sell digital files or content and give those interested in trying an opportunity to join Teachify One?
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Target User
- Individual creators
- Users exploring the potential of selling digital products
- Users unwilling to conform to platform policies or audience restrictions
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Time
- 7 weeks - UX & first version of UI Design
- 4 weeks - Second version of UI Redesign
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Team Member
- 3 UX Designers
- 3 UI Designers
Research
Competion Analysis
User Research
After conducting in-depth interviews with eight full-time creators, it was found that they commonly face issues such as uncertainty in content distribution, challenges in promotion, and limitations in time and resources. These findings provide a basis for developing targeted solutions.
The Pain Point
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1No Time
The Battle Between Creativity and Time
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2No Resource
Lack of Additional Manpower
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3No Rewards
Lack of Extra Incentives
Persona
Starting Design
Wireframes
After completing all user interviews, our UX design team created wireframes based on functional blocks, dividing the entire process into three core parts:
Onboarding and Registration Process
One UX designer is responsible for designing the entire user experience from the first interaction with the app to registration and the homepage.
Uploading Content Process
Another UX designer focuses on how users can conveniently and quickly upload and manage their creative content.
Personal Page Features
A third UX designer is in charge of designing the personal page features, including profile editing and content display.
Each UX designer works closely with a UI designer to jointly develop and refine the interface, ultimately integrating everything into a cohesive and coordinated app design.
Design System
After multiple design discussions, we decided to use Teachify's original brand colors to reduce development costs. We also organized the components that will be used in the design. Since we are working as a team, this highlights the importance of overall consistency.
Usability Study
User Testing
After completing the initial wireframe, we organized a round of user testing, inviting target users to interact with our prototype. This testing helped us gain a deeper understanding of the issues users encountered during actual use. Based on their feedback, we made critical adjustments to the user scenarios and features to ensure the final product better meets user needs and enhances the overall user experience.
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Before
The content wall was intended to attract creators to create
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After
Adjusted to set the template wall as the main default screen
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Before
Forced redirection to input sales price
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After
Allow users to choose between selling their content or making it freely accessible to everyone
Accessibility considerations
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1Provide Dark Mode
A dark background can significantly reduce eye strain and discomfort caused by bright light
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2Adhere to WCAG Colour Contrast Standards
This helps users with visual impairments to better read and understand information on the interface, improving text readability
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3Optimize Search Filters and History
Enhances the usability of the interface, considering users who may require less physical effort or cognitive load
Feedback
User Feedback
During our user testing phase, we gathered valuable feedback from users, which is crucial for the iterative improvement of our product. The actual experiences and suggestions from users helped us identify several areas for enhancement. This not only improved the product's usability and functionality but also increased overall user satisfaction. These positive feedbacks demonstrate our team's commitment to enhancing user experience and have guided subsequent design directions and feature optimizations.
Feedback from senior designer judges
During this design competition, our team received valuable feedback from senior designer judges. After the competition ended, I did not stop improving but continued to refine and optimize the design based on the judges' suggestions, aiming to further enhance the product's user experience. This process not only strengthened my design skills but also deepened my understanding of the nuances of user needs.
Final Design
Takeaways
What I learned
In this project, I had the privilege of collaborating with designers from diverse backgrounds to develop a new product. Throughout the process, we worked closely together, held regular meetings to discuss progress, conducted user research, explored design styles, and performed competitive analysis. Each step not only deepened my understanding of teamwork but also enhanced my professional skills. Although we occasionally had disagreements during the collaboration, we always resolved them in a fair, reasonable, and rational manner. This experience has given me a profound appreciation for the power and beauty of teamwork.